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Sally Beauty Awards Black Mother and Daughter Top Honors In Its Inaugural Accelerator Program For Women Entrepreneurs

Founders of Curlanista receiving the Sally Beauty Cultivate Award

Sally Beauty, the largest retailer and distributor of professional beauty products in North America, has announced that Curlanista has received the top honor in the Sally Beauty Cultivate "For Women by Women" accelerator program to help women beauty entrepreneurs grow their business. Curlanista is a hair care brand founded by 13-year-old Lexi Proctor and her Co-founder mother, Monica Proctor, in an effort to care for Lexi's natural born curls. The brand focuses on encouraging young girls to embrace their curls and give them products that treat and enhance them.
Sally Beauty is excited to offer Curlanista products to its customers so that every girl has the opportunity to embrace her curls and feel great about her hair. "We are focused on growing the brand first through our ecommerce channel and then launching stores based on demand," says Carrie McDermott, President of Sally Beauty.

Curlanista will receive $25,000 in financial support; product distribution at; select local store distribution in Maryland and Virginia; as well as mentorship from the Sally Beauty management team and fellow female brand entrepreneurs. Curlanista will also receive the opportunity to place its products directly into the hands of highly sought beauty influencers at one of Sally Beauty's monthly influencer events.

"Having Sally Beauty as a distribution partner is truly an honor for us. We are excited to join the ranks of female-owned hair care brands that got their start at Sally Beauty. This is a game changer for us," says brand Co-founder Monica Proctor.

"My brand is all about self-love and girl empowerment. Having our products available on will truly show all Curlanistas around the world that they can do anything," says Founder Lexi Proctor.

Sally Beauty has a long history of supporting female owned hair care businesses. Nearly 1 in 3 sales at Sally Beauty are of hair care and hair color brands created or owned by women; and 1 in 5 hair-textured sales are via brands founded by African-American women. Sally Beauty was the first national beauty retailer to provide distribution to popular female-owned hair care brands including Made Beautiful, Mielle Organics, The Mane Choice and Arctic Fox, to name just a few. "Sally Beauty is a great retail partner as they have been supportive of the Mielle Brand since the very beginning," states Mielle Organics Founder Monique Rodriguez, "Sally works with our brand in creative ways that is beneficial for both of our businesses." The inaugural Sally Beauty Cultivate – For Women by Women accelerator program received submissions from female entrepreneurs around the country and will begin accepting program applications again in early 2019.

For more details about Curlanista, visit

For more details about Sally Beauty's Cultivate program, visit