About the 5by20 initiative
Coca-Cola began its 5by20 initiative in 2010. The initiative consists of working with more small businesses owned by women, businesses that the Company and its bottling partners work with in more than 200 countries around the world -- from fruit farmers and recyclers to retailers and artisans.
This is one company that "gets it"
Coca-Cola, like more and more large organizations, are realizing the value that women-owned companies bring to their communities and the tremendous economic impact they have on our economy. The company is focusing on the barriers women face when trying to succeed in the marketplace. The 5by20 initiative addresses these problems by offering women access to business skills training courses, financial services and connections with peers or mentors to help them build successful businesses.
"The Golden Triangle"
Muhtar Kent, former chairman and CEO of The Coca-Cola Company, referred to the initiative as "the golden triangle," which means building strong partnerships with business, government and civil society. As the company explains, "We believe this customized approach is the best way to ensure lasting empowerment." Coca-Cola also gives recognition to other organizations, such as TechnoServe, the Bill & Melinda Gates Foundation, International Finance Corporation, Inter-American Development Bank and hundreds of organizations around the world that are helping them achieve their goal.
Learn more about Coca-Cola's 5by20 initiative by visiting www.coca-colacompany.com/our-company/5by20-what-were-doing
