The digital platform is more essential to a business’s survival than ever before. With the current economic climate shifting to online-only businesses, online marketing is needed to keep many businesses afloat during these tough economic times. If you’re considering starting a business or you already run your own company, then you should check out these different types of online marketing strategies to find one that works for your business.
E-mail marketing
E-mail marketing is by no means a brand-new technology or method. E-mail marketing involves sending promotional e-mails to customers who have provided their e-mail addresses to your business. When executed correctly, this provides a mutually beneficial relationship between your company and your customers. Too many e-mails can overwhelm and annoy customers, while not enough e-mails may not yield any real benefits for your company. Know your audience, and consider how many e-mails your customers would want to see from your business. Some people may feel overwhelmed with daily e-mails, but others may look forward to the content each morning. Gauge what your target market wants and what your business is set up to provide. Content creation is a difficult task, and it takes a lot more work than many businessowners realize.
Search engine optimization
Search engine optimization is another necessity in the new digital age. New customers will find your business by searching for key terms related to your business in a search engine. It’s highly unlikely that anyone will discover your company by typing in your exact URL. This makes keeping your website optimized for search engines a must. You may have to hire a professional SEO service if you have the budget for it. There are many types of SEO strategies, but many can get you banned from important search engines such as Google, so it’s crucial to go with a company that practices white-hat SEO. Getting banned from a search engine or even moving down in rankings can be detrimental to your business.
Social media marketing
Social media is something that most businesses know they need but struggle to maintain. Social media is a great marketing strategy because it solidifies your brand personality and image. While each social media platform requires a different dialect and attitude, the messaging from your company should remain consistent. Facebook is perfect for interacting with consumers on a real level by responding to comments, concerns, and questions. You can also get to know your customers and even invite them to events. Twitter has more of a tongue-in-cheek feel, so you can up your informality a bit. Instagram requires interesting visuals and engaging content, while LinkedIn should uphold a sense of professionalism. Navigating these different tones while staying consistent can be hard, but it can create better brand loyalty.
