Now more than ever, it’s important to support the community. It may look different than it did in the past, without as many in-person charity events, but that doesn’t mean charitable giving should fall to the wayside. Especially as a business, it’s important to show support and solidarity with your community—if not because it’s the right thing to do, then because it will show your customers you care.
If you want to ensure that the company is putting its best foot forward, follow through with these different ways businesses can give back to the community. You’ll be glad you did!
Plan a Donation Drive
When the holidays come around, we know that donation drives tend to pop up all over. But that doesn’t have to be the only time your business can put on a donation drive and make a difference. Donation drives can take place year-round, but if you want it to be truly successful, then you’ll have to plan the drive successfully. Whether it’s a clothing drive or a book drive, it will make a difference!Highlight and Support Other Local Organizations
We know that you’re a business owner and that you want your business marketed well. But sometimes the best way to do that is by partnering up and supporting other businesses so that they’ll do the same for you. This is not to say that you should point your customers toward your competitor, rather that you use your customer base to support other organizations in the community. It’ll look good for your business and will encourage other local businesses to do the same for you.Dedicate Each Month To a Specific Charity
This is one of our favorite ways businesses can give back to the community. Gather your employees together (virtually is best) to talk about what sort of charitable organizations you’re all passionate about. From there, highlight one charity a month. Ask for monetary donations, donation drive ideas, or volunteering opportunities to see which ways your company can help out various charities throughout the year.Donate Your Skills
If your company does marketing, specializes in any sort of STEM work, or involves anything literacy-based—really, anything—there are ways you can donate those skills to the community. Volunteering opportunities could include tutoring high school students. You could donate your marketing skills to local non-profits. Get creative and delve into all the different ways your company could make an impact on the community in a powerful way!These are just a few ways to give back. It’s a consistent effort that you should never quit!