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3 Tips for Building a Woman-Owned Business from the Ground Up

Woman starting business

It’s empowering to see more and more women build businesses from nothing. Women have so many unique and exciting ideas that deserve to be expanded upon. If you’re a woman looking to start your own company, read these imaginative tips for building a business from the ground up. Show the male-dominated business world that women deserve a place at the table, as well.

Choose a Location

An essential tip for building a business from the ground up is to choose the perfect location. Location is everything when starting a company. You need to make sure it’s in an accessible area that’s easy for people to find. You must also think about the land you wish to build on. It’s so important to know what your land is suited for before you purchase a piece of property. If you want to build a boutique, you must ensure the land you want to build on has an even topography. People won’t want to visit your shop if your parking lot is full of bumps. Also, check out the zoning laws within your desired location, too. It’d be awful if you began the construction project, only to find out builders violated city zoning ordinances. Research your desired location as much as possible before you sign anything.

Sort Out Financing

You must sort out financing before you get too deep into the business development process. Sit down with a financial planner the minute you seriously consider opening a business. Be realistic about your expenses and how much of a loan you’ll need to take out. It’s always a good idea to overestimate your expenditures. It’s better to have more money than not to have enough. See if grants are available to you, as well. There may be other unique ways you can finance your dreams that you may not even know about. The most important thing to keep in mind is that you must stay as organized as possible when it comes to financing. You won’t get the funds you need if you’re disorganized and unstructured.

Market Your Brand

Every new business needs a solid marketing strategy. You can’t just build a storefront and hope that people show up. You need to get the word out and ensure people know you exist. Create a social media page for your business so it has a decent online presence. Consult marketing professionals to help you come up with a game plan, as well. Hold a massive grand opening event, too. If your business is consumer-based, hold giant sales to get people in the door. Post and share as much information as you can to get your company off the ground.