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Different Types of Digital Marketing and Their Benefits

Different Types of Digital Marketing and Their Benefits

Digital marketing is the new standard in the marketing sphere. As you set out on a business venture, whether it’s your first business or your hundredth, digital marketing is a cornerstone to success. Discover the different types of digital marketing and their benefits so that you can find the best fit for your business.

Social Media Advertising

Paid social media advertising is an impactful part of digital marketing for all businesses, but especially for product-based businesses. If you sell a product, it’s important to raise brand awareness. Brand awareness is where social media shines. The conversion rate may initially look lower than with other forms of digital marketing, but it will greatly affect your brand. When people scroll through social media and see your brand, they aren’t necessarily looking for your products, but they do gain awareness of them. Through an expert orchestration, you can retarget a person over social media and eventually get them to convert.

Pay-Per-Click Advertising

Pay-per-click (PPC) marketing is another essential part of digital marketing. Pay-per-click is where you pay for the advertising space only as often as somebody clicks on the ad. If you’re targeting the right keywords for your business based on meticulous research, this method can be particularly profitable.

When you’re embarking on a PPC campaign, it’s essential to understand the many different types of tools used in PPC campaigns. These tools allow you to manipulate the results and make constant adjustments to improve the results.

Search Engine Optimization

Search engine optimization, or SEO, is a long game, but it’s an important one to play. When potential customers are searching for your products or business, rarely will they go to the latter pages of the search results to find you. It’s vital for key terms relating to your business to organically appear higher up in the search results. SEO takes time and careful effort, but it can do wonders for your profitability and conversion rates.

There are plenty of different types of digital marketing, and their benefits can greatly affect your business. Decide which type to invest in, and come up with a full-funnel marketing plan to see amazing results on your profitability.